In marketing and communications, just as in sport, success is not just a matter of chance. It comes from experience and training, from talent and intelligence, from teamwork and from applying winning strategies.

DAO has been working for a number of years in sports marketing and communication, providing a wide selection of services that range from sponsorship and organisation of major national and international sporting events and working as advisors to important sports organisations and clubs, to image rights management for athletes from various different sports.

Our guiding principle is to improve every day, to guarantee our clients ever-higher standards. And that is what inspires our team and what has taken DAO to an acknowledged position of excellence in all the areas where we work.



aximise the value of the image of the companies, organisations, sportspeople and every client who entrusts us with the task of guaranteeing the best return on their investment.
Consequently, we take every project through to completion, led by our values and working with all the depth of skill and ability at our disposal.


ur lengthy experience means we are able to offer the best professional and multidisciplinary consultancy in sport-related marketing and communication, both in terms of strategy and execution.

Advertising, corporate communications, PR, events, sponsorship, image rights: all of our skills are there to be used by our clients to provide quality, personalised solutions which answer their needs as effectively as possible.


e are determinedaware of our capabilities, and always ready to accept new challenges, even the most difficult. These include the 2009 Swimming World Championships, the 2011 Fencing World Championships, the Internazionali d’Italia BNL tennis tournament, the UEFA Champions League, partnerships with prestigious football clubs like AS Roma and Bologna FC and work with world champions in a wide range of sports: these are just some of examples of the great challenges we have become involved in over the years and reflect the true depth of our abilities, better than any words can.


ur working method is based on four key elements.

We start with a first phase of analysis, through a deep understanding of the situation and environment, to define the client’s precise aims and expectations.
We follow a precise project management process, in which each action is organised and planned according to the final goal.
We work in teams, to identify the best solutions, getting the most out of both competition and collaboration.
In this way, we can also manage the most complex projects: indeed it is because of our constant monitoring of all operational activity that we are able to deal with critical moments in good time and to put in place the solutions needed to resolve any problem.


oing the right thing. Our only interest is the client’s interest. That is why we only do what is right for them, and favour long-term relationships over short-term gain.

  • Trustworthiness. We guarantee that the results we promise will be achieved. Without stopping at the desired aim, we continually strive to amaze, and to surpass initial expectations.
  • Accuracy. We take great care with every detail, and in every aspect of our work, avoiding starring roles and individualism, so as to provide the client with a piece of successful work.

Attention. We believe in sharing ideas, in dialogue and in exchanging opinions. To improve team results and reach increasingly important targets.




ponsorship and sport, a pairing that has by now become inseparable, boosting both brand recognition and return on investment. It has to be focused on the final goal, it has to be sustainable and aimed at the most interesting audience. Our main aim is to help companies to generate visibility and prestige through sport, analysing and identifying the most effective positioning in the context.

DAO is involved in researching and implementing innovative sponsorship, advisory, corporate and advertising projects and solutions, as well as image rights management for elite sportspeople competing at national and international levels.

  • Since 2004 we have been Advisor Marketing Services & Event Agency for football club AS Roma, generating sponsorship and managing the Hospitality Premium service at the Olympic Stadium.
  • Since 2013 we have been Advisor to the Italian National Olympic Committee (C.O.N.I.) and Coni Servizi spa with the job of generating sponsorships and partnerships with first-rank Italian and international firms, a task that was also performed for the Sochi Winter Olympics in 2014, and for CONI’s centenary celebrations and Rio De Janeiro Summer Olympic Games in 2016.
  • Since 2014 we have been working together with the UEFA Champions League to manage hospitality services at the Olympic Stadium.
  • Since 2015 DAO is Commercial Advisor of many top Serie A and B Clubs.

DAO also works together with numerous Italian Sporting Federations:

  • The Italian Golf Federation (FIG) to market the Italian Open;
  • The Italian Sports Medicine Federation (FMSI);
  • The Italian Tennis Federation (FIT), to market Corporate Hospitality at the Internazionali BNL d’Italia tournament.
  • The Serie A Football League and the Italian Football Federation (FIGC) for: Roma 2009 FINA World Championship, FIVB Men’s Volleyball World Championship Italia 2010, FED Cup 2013 di Palermo, America’s Cup World Series 2013 di Napoli, World Figure Skating Championships di Milano 2018, FIA Formula-e Championship 2018 e 2019, Volleyball Men’s World Championships Italia Bulgaria 2018;

DAO has handled sponsorship at international sports events, such as the Swimming World Championships in Rome 2009, the 2011 Fencing World Championships held in Catania, and the semi-final of the Fed Cup 2013 in Palermo.


DAO manages the image rights of elite sportspeople who compete at national and international levels.

We follow our athletes both during and outside competitions. Our commitment is to guarantee them the same degree of importance, whether as champions or as well-known personalities, helping them to become winners in life as they are in sport. To achieve this we build a long-lasting relationship with them, a relationship based on honesty and transparency, negotiating the best sponsorship contracts to get the most out of their image – while at the same time protecting it – with respect always shown for the ethical and sporting values of the athlete as an individual.

DAO suggests and proposes, after working to create a careful brief from the client, the testimonial bearers/brand ambassadors that come closest to the values and image of the company and which can work in:

  • Communications activity, giving testimonials in advertising and promotion campaigns.
  • Participation as brand ambassadors at conventions, team building exercises, meetings, gala dinners and ceremonies;
  • Integrated Social Media Communication. Star sportspeople work as influencers on social media;


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DAO plans, coordinates and provides high quality standards services for national and international prestige events.

Following a careful analysis of the brief, it proposes operational plans related to the individual needs and realized with excellent and avant-garde solutions.

Its know-how has enabled it to create and operate by guaranteeing a high standard of quality, conceiving and interpreting the service, adapting it to the context, in its greatest expression of efficiency and functionality

From scenery and technological fittings, to ceremonies for institutional events, from ATL, BTL and social media communication to staff selection and training, we take care of every single detail that can make an event memorable, guaranteeing our clients the visibility they deserve.

Professionalism, excellent customer service and operational efficiency are the distinctive traits that make us a reference point in the sector in Italy and abroad.

Press Office and PR: 

  • Press releases
  • Writing and press kits
  • Creation, design, and promotion of company image and brand identity
  • Product communications
  • On and off-line media activities

Sales Promotions:

  • Analysis of the client brief and objectives (product target market/distribution channel service)
  • Creative and communications studio
  • Operational management of campaigns

Advertising & Below-the-Line Marketing:

  • Classic communication projects and BTL

New Media & Social Media Strategy::

  • Campaign creation and optimisation on the main social networks and social profile management
  • Identification of locations for events
  • Hostesses and Interpreting
  • Feasibility studies
  • Secretarial services
  • Flow and logistics management
  • Accreditation services
  • Event logo graphics
  • Computer graphic rendering
  • Transfers and accommodation
  • Valet parking
  • Security
  • Artistic consultancy
  • Catering
  • Structural work and technology
  • Cloakroom service
  • Decor and furnishing
  • Video, audio and lighting service
  • Photographers – DJ sets
  • Competition management
  • Personalised gifts
  • Mailing list creation and management
In the Stadium:

  • Personalising facilities: external and internal areas, field of play
  • Engagement activities: before, during and after the event. Gifts and product sampling
  • Making events spectacular: before, during and at the end of the match
  • Promotional ceremonies

Outside the Stadium:

  • Sports events: trade fairs, corporate events, sports tours, sport villages
  • Community Events: ecologically-friendly, educational and charity

  • INTERNAZIONALI BNL D’ITALIA tennis tournament and corporate hospitality from 2010
  • Collari d’Oro award for achievements in sport as FCA Fiat Professional Partner CONI 2015
  • BNL DAY, Auditorium at the Parco Della Musica, 2014
  • AS ROMA Football Club, Corporate Hospitality Services from 2004
  • CONI Centenary, RAI1 (Sporting Achievement) 2014
  • DAMIANI GIOIELLI, Italian Open Golf, 2014 and 2015
  • JAGUAR, “Burning Desire Tour” 2013
  • LAND ROVER, “Race for the Cure” 2013
  • AMERICA’S CUP, Naples 2013
  • HEINEKEN Convention 2013
  • LANCIA and BUDGET, “Break Free Tour” 2013
  • NIKE, “Dare to be Phenomenal”, Rome 2013
  • VOLKSWAGEN, “Christmas Day” 2013
  • NATIONAL POLICE FORCE, party for the police in the Piazza del Popolo, Rome 2011 and 2012
  • WIND, “10 Decimi” (Ten Tenths) – Charity Sale, 2011
  • AVIS and FIAT, “Noleggiami per 500 Secondi” (Let’s Rent for 500 Seconds) 2010
  • ITALIAN MINISTRY OF AGRICULTURAL POLICY, “Giornata Nazionale Della Cultura Che Nutre” (National Day of Nourishing Culture) 2010
  • ENI “Eni Sport Libia” (ENI Sport Libya) Rome 2009
  • G8 SUMMIT 2009
  • WIND, Business Sales Convention, Rome 2008
  • VOLLEYBALL, Indesit European Final 2005


ospitality is now viewed as one of the most profitable services in terms of client acquisition and loyalty.

Experiencing the emotion of seeing one’s favourite sport or player from a front-row seat draws people closer, enhancing communication and ease of rapport and work in a B2B context.

DAO has planned, implemented and marketed corporate hospitality and guest relations packages at some of the most important sports events in Italy and abroad over the past few years:

  • Since 2004 we have run the Hospitality Premium programme at the Olympic Stadium programme for AS ROMA football club
  • DAO has worked together with the UEFA Champions League on hospitality services at the Rome Olympic Stadium since 2014
  • From 2011, DAO has run corporate hospitality services at the Internazionali BNL d’Italia Master 1000 tennis tournament
  • America’s Cup World Series in Naples, 2013
  • TIM Cup football finals since 2013
  • World Men’s Volleyball Championships in 2010
  • UEFA Champions League Final, 2009.


DAO S.p.A.
Via Timavo, 22 00195 Roma

Phone +39 06 37511764-282
Fax +39 06 37359669